Traditional Marketing vs Social Media Marketing

Traditional and social media marketing share two common goals. One, to entice customers, and two, to build brand awareness in the market. Traditional marketing commonly involves advertising through radio, TV, newspaper and magazines. Social media marketing on the other hand is an online marketing method that focuses on gaining traffic through social media channels.

    Traditional Marketing vs Social Media Marketing :

    • Social Media Marketing is an economical and faster way to promote your service / brand as compared to the more expensive and time-consuming process of traditional marketing.
    • Social Media Marketing is measurable. You can find out exactly how many times your marketing messages are clicked, which web pages are visited. On the other hand, it’s not easy to know how many people heard your radio spots or read your newspaper ad.
    • Advertisements published in newspaper are difficult to edit, but on the other hand, changes can be made easily and instantly on social media.
    • Traditional marketing is one-way i.e. brand to customer, which is not engaging. But social media marketing is multi-ways – brand to customer, customer to brand, customer to customer. It is highly engaging and promotes word of mouth. You get immediate feedback on social media.
    • You can target prospects on social media using built-in advertising tools with specific targeting features including location, interests, age and many more parameters related to your business category. With a newspaper or television campaign, it’s difficult to target people who are actually interested in your business.
    • Social media provides channels for content that has the potential to go viral and spread across the web, which is missing in traditional marketing.
    • Social media is the only marketing platform that allows you to engage and interact with your consumers. You can build a powerful community online which is not possible in traditional marketing.
    Social media marketing can reap huge benefits in the long run because of its numerous benefits.

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