Marketing Ethics And Its Importance


Marketing ethics is an area of application that involves moral principles behind operation and regulation of marketing.
Therefore it is a process through which companies generate customer interest in products/services, create value for stakeholders and build strong customer relationships.
Importance of the same are as follows-
  1. Satisfying the basic human needs- Every human wants to be in an organisation that is fair and ethical in practice.
  2. Unity- Unity within its employees and leaders as well
  3. Improves decision making- All are allowed to put forward their inputs, through which a solid decision can be taken!
  4. Loyal Customers- Loyal customers is what allows a business to survive in the hardest of times!
  5. Mutual trust- Trust when built within the organisation as well as outside it increases customers loyalty!

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