Role of advertising in business

Of course we all know advertisement has been a main part for all the consumers to know better about the product from days long ago .It has created a great impact in our business needs .Consumers get trust and satisfaction  also from the advertisement they receive .These advertisements are being delivered to different phases of customers through various modes such as newspapers, magazines, Television, Radio, outdoor advertising ,blogs, websites or text messages.Let's discuss them in detail.

The purpose of advertising is to:
  • Make customers aware of your product or service;

  • Convince customers that your company's product or service is right for their needs;

  • Enhance the image of your company;

  • Announce new products or services;

  • Draw customers to your business.

All products or services tend to be separated in three stages as per their business expandability such as ;

1. The start-up business. You're new in the market and need to establish your identity. Your company needs high levels of promotion and publicity to grab consumers' attention.

2. The growing business. Once your identity is established, you need to differentiate yourself from your competition and convince buyers that yours is the service or product to try.

3. The established business. The purpose at this point is to remind consumers why they should continue buying from you.
Below four step procedure would be useful to produce the best advertisement for your organisation ;

1. Define your market. Determine who your target market is (those customers most likely to buy your product or service). 

2. Establish your budget. Know what you can afford to spend to reach your target audience.

3. Plan which media you'll use. Figure out what are the best ways to reach your prospective customers with your message.

4. Create an advertising strategy. Choose the most effective message and visuals for your advertising campaign.

Influence Buyer Decisions :

The major influence of advertisements on business is the ability to influence buyer decisions and drive purchases. Advertisers introduce their product or service in a credible and influential manner to educate their potential customers. Unless a business has a high-traffic physical location, advertising is required to simply let potential customers know they exist. In addition, advertisements can educate about a product or service, make consumers aware of pricing or challenge the competition by showing how their features are more beneficial.


No matter which stage your business is in, advertising follows four steps, according to the industry mnemonic, "AIDA: Awareness, Interest, Desire, Action." Your job is to make prospective customers aware that your product or service exists, pick their interest in what your product or service can do for them, make them want to try your product or service, and finally take action, by asking for more information or actually buying the product.

Some examples of advertisements :

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